Detention centres are factories for producing mental illness Essay Example for Free

Detention centres are factories for producing mental illness Essay There are currently over 4000 people locked up all over Australia in detention centres like this one. In our so called lucky country some of these unfortunate souls have been isolated from over 2 years. Despite there rhotic to the contrary, the Australian governments treatment of asylum seekers is nothing short of disgraceful, no better than the appalling conditions from which these despite individuals have fled. Manadory detention are factories for producing mental illness. There are 1. Dehumanising 2. Our slurr on our international reputation and obligations and 3. Simply unaustralian, there are better ways top solve this problem remember this people have commited no crime. Meet Abdul Hammadi, in 4 years of detention, Adul cut himself repeatly, drank poison, took false medication and attempted suicide. He was kicked and punched by guards and beaten with batons by riot police.. Instead of being put into psychiatric care he was put into solitary confinement. Abdul fled Pakistan because he was continually persecuted, but after 6 years of leaving detention in Australia, the country where he sought refuge, he is a broken man and will never work again (Abdal doctors) Dr Suresh Sundrain of the Australian Medical Health Research Institute has stated that people enter detention, resembling resilient and healthy then we subject them to extraordinary conditions we appear to subvert there resilience and their mental health, he goes onto say that there is good data is show that most people who had significant immigration centre experiences have comprised mental health on release, and these mental health problems persist for a protracted period following resettlement. So how dumb is this ? No only do we summit these poor people to humiliating detention akin for no crime akin to a prison settlement, we inflict such a traumatic experience on them while their in detention that it leaves stars of mental illness to the point where it manes them from participating in society. We then ending up forking out their welfare payments for the rest of their lives and this can represent hundred and thousands of dollars per asylum seeker. Please explain to me, how this makes any sense ? Despite the hysteria generated by the asylum seeker debate, it needs to be remembered that Australia has always had high obligations to assist asylum seekers under international law, mainly the 1951 united nation convention relating to the status of refugees and the 1967 protocol to which Australia is a signatory. Inspective of how these people arrived to Australia, legally and illegally, the fact remains that between 2008 to 2010 the number of boat people seeking asylum in Australia rose from 161 to 6535 once here we an obligation to look after them. Many have risked everything to make the dangerous journey. Some have left families, some have been displaced and others have others tremendous torture. While they have committed no crime, it is a crime of the nation which locks people up in mandatory detention and inflicts another round of mental anguish in amongst an insurmountable beurocacy of legalism and red tape. As a recent documentary on 4 corners revealed, mandatory detention is a blight on our nation. We need to stand up to our government representatives that enough is enough. Mandatory detention is cruel and demining and just factors for producing mental illness and depression. In the land that prides itself on giving everyone a fair go it is time for us to give asylum seekers a fair go. So what can you do to make a difference ? There are three easy ways that you alone can help 1. Write a letter to your local Politian, Politians understand only one votes and if they want your vote they will need to listen, come to their party, organise a petition from other members of your school or workplace. Perhaps side with the petition being organised by four corners ( see website). 2. Be informed , be aware of the problem dig deep into the issue if you havent done so already, motivate yourself to view the four corners documentary on inhuman detention , it is powerful, confronting and informative. Dont be the emu, with its head in the sand, take an interest in whats happing around you and then you are in a position to make a difference. There is plenty of internet support about this topic. Join or find an organisation like Amnesty international are raising funds for there project freedom from fences which aims to A) get access or interview asylum seekers in remote detention centres, so that there stories can be told, B) support research and help with the protective applications of individual asylum seekers, C) monitor and support peoples claims if they have been treated unfairly and D) Lobby the government to abandon the barbaric practice of mandatory detention. Conclusion: As fair minded Australians I am sure you will agree that detention centres dont work and in fact they are responsible for causing more trauma and mental illness. Finally as an Australian, you must agree with our nation logo on which we are prided upon that is to give to everyone a fair go. Therefore we must also give these despite people a fair go also, it is time to shut down detention centres forever and lets look for more human ways of processing their refuge status. Whatever your political agenda or colour it is incumbent on us to give asylum seekers a fair go and the right to heard in a civilised and compassionate manner.

Staples: PESTEL Analysis and Five Forces Model

Staples: PESTEL Analysis and Five Forces Model Staples Inc., a US based office products company, has been chosen for this report which carries out an analysis of the company and its subordinate offering a range of office supplies, business machines, technology products, office furniture, and business services with about 91,000 employees. Founded by Tom Stemberg, Staples opened the worlds first office supply superstore in the Brighton neighborhood of Boston in 1986. In 1989, Staples made an initial public offering (IPO) of $36 million and launched its catalog delivery service, Staples Direct. In three years time, Staples went for diversifying its portfolio and acquired 42% ownership in Business Depot, a Canadian company, in 1993 and the next year the company took over Business Depot with 100% stake. Later, Staples purchased its European partner Kingfisher and Maxi-Papier in 1996. In the same year, the company became a Fortune 500 company (Datamonitor, 2010). The strong growth in revenue is attributed to the attachment of Corporate Express, whose revenues are included in the companys Financial Year. On its successful venture, Staples signed a marketing agreement with Yahoo! and became an office supply merchant on Yahoo! small business portal in 2000. In the consecutive year, the company entered into an agreement with an online legal resource for consumers and small businesses, MyCounsel.com, and with ePolicy.com Insurance Services. Staples has been very successful in expanding its worldwide operations even in the Asian markets. In this continuation, the company entered the $10 billion office products market in India through a joint venture with Pantaloon Retail in 2007, and its new office products business unit, Future Office. The very next year, Staples opened its Copy Print Shop, a new store format in New York City, designed to meet customers copy and print needs. During the same year, the company opened its first store in Houston, Texas. Very recently, Staples Advantage launched the Staples Technology Solutions in February 2010 which offers business customers from small and medium-sized businesses to Fortune 1000 corporations, access to a full range of offerings from data center solutions and printer fleet management services to network services and everyday desktop technology products (Datamonitor, 2010). Task 1: Review and determine the organizational strategic aims and objectives 1.1 strategic aims and objectives The strategic aim of a company is a broad statement of the strategic outcomes which it plans to achieve. At times the strategic aim of a company is also called company goals. The strategic aim is what the organization wants to accomplish (Chartered Management Institute, 2009). Accordingly, the aim of Staples is to be an employer and neighbor of choice, to differentiate its brand, to grow profitably and responsibly, carry out its business activities ethically, work in a sustainable manner, give job skills and education opportunities to its employees, leverage diversity, create sustainable change in its local communities. The aim of Staples is be a committed company that shows its obligation to the environment, practices diversity and be an ethical company. It wants to be a global in its operations and grow financially. It wants to be a great employer, corporate citizen and neighbor (Staples, 2007). According to Chartered Management Institute (2009), the strategic objectives of a company are the specific outcomes and are most often quantified. Objectives are the aims of the company which are broken down and are more concrete. Particularly, the strategic objectives of Staples are (a) to make it easy for customers to recycle eWaste, (b) to build greener buildings, (c) to donate $15 million to community related projects, (d) to deepen commitment to environmentally responsible products, (e) to Qualify 500 U.S. retail stores to the ENERGY STARÂÂ ® standard for retail store standard for energy efficient performance by the end of 2011, (f) to save $10 million in costs through energy conservation programs in the U.S. by the end of 2011 (Staples, 2007). Staples objectives follow the SMART criteria as they are clearly written. They are measurable as the Compensation Committee assesses the extent to which Staples achieves these objectives. They are achievable as Staples analyses the resources it has before setting them. They are realistic as the company has analyzed the skills it posses before setting them. Staples has also aligned these objectives with its long-term vision. Staples objectives are time-bound as the company sets the timescales by which it has to achieve these objectives (Staples, 2007). 1.2 Components of strategic plan The components of the strategic plan include a companys mission, vision, values, its objectives, its strengths, weaknesses, opportunities and threats (SWOT), its action planning, implementation process and how it measures and evaluates the achievement of its objectives (Friel, 2009). Mission statement: The mission statement of Staples is very clear and states their motive in following few lines: Staples Soul reflects commitment to corporate responsibility what moves us to embrace diversity, sustain the environment, give back to our communities, and practice sound ethics. Linking these values with our global business strategy and operations contributes to our financial success and helps us become a great employer, corporate citizen, and neighbor (Staples, 2007). Vision statement: Staples vision statement elaborates responsible aspects of company in this way: Staples corporate soul is centered on a rock solid belief in social responsibility and the desire to make a positive impact on our associates, customers, and the world. We act responsibly and with integrity, conducting our global business as a great employer, corporate citizen and neighbor. Staples soul thrives in the fair treatment of our diverse and talented associates, in our environmental conscience, in giving back to our communities and in our sound business ethics(Staples, 2010). Value Statement: Staples aims at greater value to its customers therefore its productivity, revenues are as high as customer satisfaction and goodwill. Staples gets higher quality consumer data from its electronic procurement system, lower costs due to lower maintenance/customer service/and ordering costs, ability to lock in customers through dependency on their ordering system (switching costs), larger product offering of 80k items, and differentiation of services from its competitors. (Staples 2010a). Considering New York, Staples is celebrating its 20th anniversary with $16 billion in revenue, 11 percent compounded growth and 1,780 stores in 21 countries. According to the CEO of Staples, consumer electronics is a big part of our business and has been one of the most rapidly growing categories, therefore main forces lies upon these goods. (Staples, 2010). Staples is taking growth in its business and maintains its position in the market. In particular, office supplies and ink cartridges, signify 40 percent of the retail mix, along with notebook computers leading the sector in enhanced growth rate. Miles recognize that better attachment selling of more profitable products like cables and ink is much better corporate strategy rather then selling individual items. Complete Care Plans, Attachments which include variety of discounts according to nature of product is major present strategy of Staples to maximize profits, on other hand the corporate looks forward to target maximum markets along with wide range of brands and generating staples compatible versions of these brands (Staples, 2010). Finally, Staples measures and evaluates the achievement of its aims and objectives through the Compensation Committee. Some 90 days after the beginning of the fiscal year, the Compensation Committee establishes goals and objectives for that fiscal year. The responsibility for the achievement of these goals and objectives rests with the Compensation Committee (Staples, 2009). 1.3 Factors affecting the strategic plan The strategy of Staples is affected by the external environment. Staples external environment includes political, economic, social and technological factors that can impacts on its strategy. Staples strategic plan is affected by its internal environment. Staples internal environment includes its competitors, customers, suppliers, its Board of Directors (BoD), its corporate culture and its employees. Staples capabilities, strengths, weaknesses, opportunities and threats also affect its strategic plan. Staples strategic plan is affected by the nature and kind of products and service it provides to its customers, its target customers, the market it serves, the degree of innovation it practices and how it faces the challenges that affect its operations (Bracken, 2006). The factors highlighted in the SWOT analysis affect Staples strategic plan. Staples Inc SWOT (S)trengths Staples Inc is a office product company which operates in three segments: delivery, retail and international segment. While the operations of delivery and retail segments are concentrated in the US and Canada, the international segment has its operations worldwide covering 23 other countries. The company has its strength in its international segment, which contributes to almost 22% of the companys revenue. Staples recorded higher comparable store sales growth (comp growth), for more than a year, than its close competitors as Office Depot and OfficeMax. Operating margin, which represents income as a percentage of sales, of Staples has witnessed an increase for the first time in Q1 of 2010 since Q3 of 2007. The acquisition of Corporate Express enhanced Stapless position in several fronts. The addition of Corporate Express expanded the companys offerings into new areas and enhanced the offerings in existing areas (Datamonitor, 2010). (W)eaknesses The capital structure of Staples consists of debt which has increased by close to 27% in FY2010 compared to FY2009. The company has long-term debt and debt service requirements with $500 million 7.75% notes due in April 2011, $325 million 7.375% notes due in October 2012 and $1.5 billion 9.75% notes due in January 2014 (Datamonitor, 2010). (O)pportunities Staples is successfully getting the average order size up in the Corporate Express delivery business, despite the economic backdrop and it is now around $180, up from $160 at the time of the acquisition. In addition to direct selling and retail stores, Staples generates revenues through the internet on its web portal. The performance of Staples Business Delivery and North American Retail stores is dependent on the performance of the small business segment in the US (Datamonitor, 2010). (T)hreats Strong relationship exists between macro trends and office sales. Office product companies are late cycle plays. For most corporations, office products fall under General Administration expenses. Other than small and large businesses, Staples also serves white-collar workers. The level of employment among white-collar workers, the end-users for Staples, has an impact on the demand for office products. The economic situation in China and Europe continue to be a cause of concern as it would have direct impact on the profitability of Staples.The unemployment rate in China has been on a sequential rise. From, 4% in Q32008, the unemployment rate rose to 4.3% in Q22009 and continued at that level till January 2010 (Datamonitor, 2010). In addition to SWOT analysis, the factors highlighted in the PESTEL and Porters Five Forces model are used as analytical tools to achieve a more complete understanding of the strategic aims and objectives. PESTEL Analysis for Staples Inc Political Factors: Considering the political aspect of Staples Inc, the most prominent areas are stated below. As Staples manufactures goods in china, the rising fuel costs due to political factors effects supply chain of Staples forcing to increase its product prices and therefore, effecting customers and profitability. However, on the other side, the ongoing practice of price fixing amongst the big four retailers within the UK can have some negative impact to the industry in general and Staples in particular. Staples monopolistic nature in office supplies has created deep concerns among its customers. Staples is the most popular among the students who buy laptops, printers and other student accessories, but due to political influence and cutting down student inflow in England, staples is expected to see decrease in profits. Beside that, in the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Staples significant sums o f money (Staples, 2011). Economic Factors: Considering the economic factors of the staples, the following areas are identified. Recession lead higher numbers of unemployment.ÂÂ   As one of the largest and fastest growing retailers, Staples can provide more jobs therefore helping to reduce the levels of unemployment. Recession may also effect the profit margins of the company, as it decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. They might avoid buying the luxury items, something that has a greater profit margin for Staples. Online buying competition within every segment of the retail sector has lead to retailers giving a lot of incentives to the consumers. Which ultimately affects Staples profit levels as the prices have to be brought down to meet competition. Increase in Value Added Tax (VAT) from 15% to 17.5% has created negative impact on profits as Staples was unable to increase prices to cover the profits (Staples, 2007). Social Factors: Staples appears to be committed to environmental factors as the below mentioned lines states positive about the company behavior. Environmental stewardship and maintainable business practices continue to be important aspect at Staples. The company is offering products and services to help customers preserve natural resources and reduce their environmental footprint. The major commitment to the environment is in the purchase and promotion of products having post-consumer recycled materials; recycling initiatives; energy conservation and renewable power procurement; and environmental education initiatives for customers and associates. Staples Inc has implemented a variety of programs to make it easy for customers to recycle. The recycling facilities by Staples regarding ink and toner cartridges in the US, UK and Canada, helps to benefit the local schools through Staples Recycle for Education, a program that donates $1 to public education charities and schools for every eligible used cartridge that is recycled at more than 1,200 Staples stores. The company is considering the new ways to recycle the products to utilize the minimum energy and maximize the safety of environment, which helps to preserve the economys need of power generating resources. Staples keeping in consideration Humanity, Donated huge sum of money to Haiti victims in collaboration of Red cress society and any one who desires to donate can easily donate in any Staples store (Staples, 2011). Technological Factors: For the convenience of consumer, Staples also introduces the self checkout machines, employed by Staples in USA, which can help solve queue up problem. Radio Frequency Identification Device (RFID) technology is used in Staples which significantly benefits to the supply chain of Staples. This technology leads more efficient inventory handling. Staples uses advance machines to manufacture its brands and compatible ones which assure quality satisfaction (Staples, 2011). Environmental Factors: A lot of emphasis of Staples has been on the role of reducing carbon footprint and increasing energy efficiency. Staples are a multicultural organization where proper career planning of all associates is carried out without any racism or cultural issues. Staples Foundation for Learning sponsored a grant in 2004 to Earth Force, an organization which provides teachers an innovative multi-disciplinary curriculum focused on environmental education for middle school students (Staples, 2011). Legal Factors: Staples strictly follow all environmental regulations and promotes environmental education. Staples strictly follows police regulations regarding selling of knives, scissors, glues which must not be sold to children under 21 years of age (Staples, 2011). Porters Five Forces Analysis Porters (1985) Five Force Analysis deals with factors outside an industry that influence the nature of competition within it, the forces that influence the way in which firms compete, therefore industrys possible profitability is conducted in Porters Five Forces model. Every business must understand the activities of its industries and markets in order to compete effectively in the marketplace. (peerpapers.com) Staples Inc Five Forces Analysis The business of Staples Inc can be suited into the Five Forces analysis as follows: Competitive Rivalry Office-max, Office-Depot, Currys, are major Competitors in market. Online buying facility and online stores. Small shops in Universities. Switching Cost for Staples is very high. Staples manufactures and sells variety of office accessories, which many rivals dont. Threat of New Entry Small shops are opening in universities Staples manufactures and sell its own brands, with minimum cost. Staples Recycles material in its manufacturing premises with less cost. Threat of Substitution Staples Specializes in unique and multiple brands with wide range of products. Staples manufacture many compatibles of brands such as Epson, Lexmark and cannon Cartages. Brand loyalty of customers due to low price Buyer Power Staples Manufactures its own products at cheap rates. Facilities such as in-store NUS discount and special offers Less Switching power to buyer Customer Doesnt know production cost of products. Products are of strategic importance to customers Supplier Power Staples Manufactures and supplies to its stores on its own. Less supplier power available in hands of supplier. Switching cost from one to another supplier is low Source: Staples (2011, 2007, 2010) Task 2: Identify and analyze progress towards organizational strategic aims and objectives 2.1 Application of strategic analysis tools Staples can monitor progress towards achievement of its strategic aims and objectives by using the Balanced Scorecard (BSC) approach. BSC was first proposed by Norton and Kaplan (1996) who claim that it helps the company translate its strategy into measurable actions. Therefore, McCarthy and Chapman (2009) describe BSC as a strategic planning and management system used to align business activities to the vision statement of an organization. It can measure a teams performance on four perspectives such as financial perspective, customer perspective, internal business process perspective and learning and growth perspective. 2.2 Review and assess the expectations of all stakeholders and their influence upon the organizational strategy Stakeholder analysis is used to review and assess the expectations of all stakeholders and their influence on organizational strategy. Stakeholder analysis is a methodology used to facilitate policy and reform processes by keeping in consideration the needs of those who have a stake or an interest in the reforms. With information on Stakeholders, their interests, and their capacity to oppose reform, reform advocates can choose how to best adjust them, thus making sure that policies adopted are politically realistic and sustainable (Johnson et al, 2008). Stakeholder Impact Analysis for Staples Inc Staples stakeholders are its shareholders, employees, customers, suppliers, investors and the government. Each Stake holder show sincere relationship with staples. This is further elaborated as follows: Shareholders: There sincere relationship even during recession kept the company standing while many other superstores couldnt bear it. Employees: All company employees are dedicated to there work and it is due to there friendly environment which keeps them motivated to generate profits for company rather then making unions and creating problems. Customer: Customers are dedicated to staples brand due to cheep product and reliability, therefore company generates huge revenues each year. Investors: All brands rely upon staples. From Technology to office supplies variety of brands can be seen. All investors trust upon staples policies and future growth. Environmentalist: Staples promotes environmental consciousness among people, therefore it is never objected by environmentalists. Government: Staples generates huge revenue therefore provides huge tax amounts, which gives government shelter to Staples. 2.3 Analyze, interpret and produce a structured evaluation of the organizational strategic position Strategic capability analysis is used to analyze, interpret and produce a structured evaluation of Staples strategic position. Staples Resource and Competence Analysis It is the analysis of competencies, knowledge, and skills that Staples Inc can apply to achieve success in a competitive environment. This concept is derived from the core competencies approach to corporate strategy. This will encompass the need to adjust and change in order to fit the changing environment and the need to stretch to exploit organizational resources in ways that are innovative, or that other organizations will find it hard to compete. Strategic Capability Ways to Build on the Competency/Resource Competences Core Competencies Manufacturing capability. Branding and Expansion. World wide Stores and access. Transforming its Supply Chain. Cheap production Threshold Competencies Customer satisfaction and value Customer service, online and offline. Resources Unique Resources Cheep production I.T. use for inventory management. Research and development. Wide range of brands. Threshold Resources IT outsourcing Production in china at low cost Staples Inc recognizes that it has to find new ways to drive sustainable growth and profitability. The area of major attention is that Staples has been improving its supply chain management activities. Staples goal was to widen its lead over competitors in all key industry areas, by improving supply chain execution, and thereby decreasing costs while increasing productivity and reliability and ensuring that customers could always find products they wanted on store shelves. Manufacturing products and differentiated product are the key core competencies of Staples. Task 3: Determination and Evaluate of Strategic Options 3.1 Identification and development of strategic options Internal Environmental Analysis Based on the internal environmental analysis (SWOT analysis) of Staples, it appears that the company has unique competencies in office supplies business. Staples manufacturing competency, multiple retail channels and strong distribution network target different customer segments efficiently. Whereas threat of new entrants in shape of small stores at key areas and online buying trend from cheep online stores are major threat to staples. External Environmental Analysis Furthermore the external environmental analysis (PESTEL analysis) for Staples shows that increase in VAT, reducing inflow of international students and credit crunch; and Porter`s Five Force analysis showing increasing threat of new entrants in shape of small shops in universities and local areas and increase in online buying trend with cheaper price; along with stakeholder`s analysis reflecting total dependence upon employees and customers are weak aspects of Staples. Suggested Corporate Strategy for Staples Beside that the above analyses, since Staples produces goods at competitively low-cost and has operations worldwide, propose that Staples should adopt Cost Leadership strategy of Porter`s Generic Strategies. Rationalization of Cost-Leadership as the Corporate Strategy: Cost-leadership strategy emphasizes efficiency which is based on avoiding unnecessary or non-value adding activities that consume organizational resources but cannot add any value for which customers are willing to pay. Along with this philosophy, economies of scale is the guiding policy for implementing cost-leadership strategy as it requires the company to produce items at the lowest possible cost among all competitors of the similar products. By producing high volumes of standardized products, the firm will take advantage of economies of scale and experience learning curve effects. Since products are produced at a relatively low cost and made available to a very large customer base, along with access to raw materials, components, labor, and other important inputs, cost leadership approach is most suitable for Staples. Successful implementation of this approach is expected because of Staples following capabilities: Good process engineering skill system of Staples. Office Supplies products designed for ease of manufacture Sustained access to cost-effective capital Good and close supervision of labor Staples tight cost control Incentives based on quantitative targets Always ensuring that the costs are kept at the minimum possible level. 3.2 Determine and justify the strategic option The above new corporate strategy for Staples can be implemented by carrying out the functional strategies discussed below. Functional Strategy: Since there are other rivals in the market, however, their concentration is focused upon food, clothes, and other products rather then office supplies, therefore Staples has acquired major position in market. Consequently, the corporate strategy of cost- leadership must be remained focused and maintained. Staples should adopt following functional strategies for its relevant departments in order to implement this corporate strategy of cost leadership: Research and Development for minimizing costs. (RD Department) Online Selling, Marketing, maintaining goodwill and customer service (Marketing Department). Branding and expansion (Purchase Department) Functional Strategy: Research and Development for minimizing costs Staples manufactures in China where cost of production isrelatively low due to availability of cheaper raw materials and labor, while on the other hand, Staples needs to concentrate on research and development facility to minimize cost at such a level where rivalry influence can be easily coped, if required. Action Plans Performance Indicators 1) Exploring more countries for much cheaper production. (During one year period) Number of countries found, comparing production costs with current product costs. 2) Opening production facility to produce raw material for finished goods. (During Two Year Period) Number of Factories established. Functional Strategy:Online Selling, Mraketing, maintaining goodwill and customer service. Staples should advertiseits online buying facility to students and offices. In addition, maintaining good customer service is essential to keep Staples goodwill intact and even stronger. This will eliminate rivalry influence and help maintain cost leadership and monopolistic influence. Action Plans Performance Indicators 1) Awareness Campaigns in universities, offices and exhibitions that Staples provide cheep and quality products. (During 6month period) Number of Campaigns launched, customer feed back and sales figures. 2) Participation in Community and social projects. (During Two Year Period). Number of Projects undertaken. Functional Strategy:Branding and expansion Staples must open stores all over the world to maintain its influence, adding more brands will satisfy customers as they can find everything under one roof. This will ultimately make Staples a popular brand and its cost leadership influence will be enhanced. Action Plans Performance Indicators 1) Expanding brands and producing its compatible ones. (During 6month period) Numbers of brands added in Staples and its compatibles. 2) Opening Stores in major parts of world. (During 2 years Period) Number of Stores opened worldwide. 3) Opening Small shops and stores in universities and offices will remove small rivals from market. (During 1 year Period) Number of small shops and stores opened in these places. Staples Inc, for its manufacturing capability and unique products, can easily integrate in various cities of the world. With expansion and branding it can obtain huge amount of market share thus eliminating rivalry influence. With its skilled RD Department, Staples can manufacture compatible goods for various brands at cheap rates. They have got a great management team with motivated team work and great leadership style. This differentiates Staples as a unique store which not only provides eco-friendly products but possess a good reputation among its customers. It must focus upon its vision, mission and values in order to maintain such reputation. Conclusion The strategic analysis of Staples Inc., reveals that it has been enjoying a very well is a well established company which is known for providing quality products to its customers. By careful consideration of its external and internal environment and keeping in mind the interests of its stakeholders, it has been able to establish itself as a leader in the office supplies business. Staples is competent in carrying out its business activities. It is recommended that it applies the new corporate strategy highlighted in this report to gain competitive advantage in the marketplace for a long sustainable period.

Perspectives on Fear :: Personal Narrative Writing

â€Å"At the University of California at Irvine, experiments in rats indicate that the brain’s hormonal reaction to fear can be inhibited, softening the formation of memories and the emotions they evoke† (Baard). Sometimes I have trouble sleeping. I lie in bed for hours while my mind churns through endless streams of fragmented thoughts and memories, bits of brain matter that I do not have time for in my waking life. I have tried the homeopathic remedies. I drink â€Å"calming† teas, take showers, and inhale scents advertised to promote sleep and relaxation. I even have a lavender neck pillow. Nevertheless, when I am inflicted with a bout of sleeplessness, there is usually very little I can do but wait it out. I stay away from sleep drugs. The streetlamp outside paints shapes across the wall next to my bed. I can see them in the darkness, dull orange lines that have become familiar in my many restless nights. At the heart of their canvas, they intersect to form a rectangle. A rectangle? For months I believed in this reality of form with the inborn certainty that accompanies that which is obvious. I didn’t have to think about it. Nightly, I would study the shape in a sleep haze, unconsciously harboring knowledge of its regularity. Except that it is not a rectangle. Two forty seven. Nearly three hours after my first attempt at sleep, I stared up at the wall and realized for the first time the distortion within the orange light. Where the lines connected to form the shape, the rectangle, were angles. Obtuse and acute, they had none of the symmetrical regularity that geometry dictates of a true rectangle. The outline on the wall was crooked, skewed, an imperfect representation of the form. I tend to think of my memories as shoeboxes, precise, neatly uniform components that stack tidily in the mind. Somehow I have trained myself to believe that in regularity and order I will uncover the diagram of my true self, a clear-cut explanation for all that I think, say, and do. But in sleepless nights I realize that even old recurring thoughts can be strangely misshapen, and I am thrown into a tailspin. My memories of experiencing fear seem contorted. Among the most vivid of my recollections, they stand out with their potent doses of color, emotion, and experience. They have been with me so long that I rarely question the nature of their composition.

Artists in Stained Glass :: Essays Papers

Artists in Stained Glass I. CONCRETE EXPERIENCE I think my interest in the combination of glass, light and color began as a child when I discovered the colorful images created inside a kaleidoscope. Even as an adult, I cannot seem to resist picking up a kaleidoscope and gazing into the viewer as I rotate the tube to change the design of the colored bits of glass. If you walk into my home, it is apparent that I like to decorate with glass. I have glass flowers, marbles, stones, vases, balls, bowls and my favorite, stained glass. I have stained glass windows, birds, flowers, night-lights, candle holders, picture frames, and a jewelry box. I like to attend the various arts and craft festivals and shows in Tulsa so I can enjoy the stained glass art created by the local artisans. In November 1999, I went to the Stained Glass Guild's annual sale and purchased my first large piece of stained glass. It was a beautiful blue, yellow, green and red floral piece. I had purchased several smaller floral pieces in 1998 at Tulsa's Arts and Craft Fall Festival at Tulsa State Fairgrounds and I knew it would look beautiful surrounded by the smaller pieces. I purchased my stained glass windows at the Haskell Antique Auction in 2000. They were removed from a building in England and I like to think that they survived the bombings during World War II and now they hang inside my home. I would not say an exceptionally talented artisan created the windows but the pattern in the glass is unique. The colors sparkle and bring a certain charm to my kitchen and breakfast nook, especially on cold winter days. I recently remodeled my kitchen, breakfast nook and formal dining area. I installed new counters, wallpaper, border, artwork and flooring. In my spare time, I have been working with two friends to make a stained glass still life to hang between the doorway to the formal dining area and the kitchen, breakfast nook area. We made the pattern from the wallpaper border, which depicts a wine bottle, cheese, basket of fruit and some flowers sitting on a counter. The piece has over 200 pieces of cut glass and we are about two-thirds finished.

Analysis of Marketing Techniques used by American Express :: GCSE Business Marketing Coursework

Analysis of Marketing Techniques used by American Express American Express continues to attempt to expand its customer base, while at the same time trying to keep its reputation as a card of status. Its successful marketing tactics in the United States compared to the slow expansion into markets abroad show its lack of consideration of the differences of these markets. By preparing a more decisive plan as to what type of consumers to target and what products to push in each of its market areas, American Express could have a much greater success with foreign expansion. American Express has been known as a commodity to most business travelers. In order to build its customer base, other consumers need to see the card as an indispensable convenience in their lives. American Express offers convenient methods to obtain account information, pay bills, find discounted products, and even make travel plans via the Internet. The Internet site offers these options, as well as other services, such as on- line help and assistance for small businesses. American Express realizes the need for many consumers to save time and money, but to still feel important and respected. The ingenuity and thought put into the services offered on the web site shows that American Express is genuinely concerned with the satisfaction of its customers. American Express has always been known for its benefits to travelers. Some of the new travel discounts; such as the â€Å"Bahamas Getaway† packages offer significant discounts for planning a vacation in the Bahamas through a travel agent. The catch is that one must charge it on the American Express card to get the discounts. Coupon books that offer discounts at many shops, restaurants and attractions are given to those who buy a package. Over $11 million in â€Å"Bahama Getaway† packages were sold in 1999. Other getaway packages are available to consumers all over the world. American Express has successfully used this marketing strategy, as it realized that consumers want an opportunity to enjoy an exotic vacation, while at the same time, getting value for their dollar. Saving money is important to most consumers. Once again, American Express aims to please its customers. With these successful ventures, it is difficult to imagine that American Express is struggling in many parts of the world.

Marketing communications strategy

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment.This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message.Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand.This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing.In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move.For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie & Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion.Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie & Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14

Confucius Lives Next Door

The term â€Å"Confucianism† is often regarded as a complex mechanism of social, political, moral as well as religious beliefs that have considerable influence especially upon the civilizations belonging to the East Asian countries such as China, Hong Kong, Taiwan, North Korea, South Korea along with Singapore and Vietnam. With reference to the observation made by Reid (1999), it can be viewed that a clear depiction about different principles and beliefs exists within the sphere of â€Å"Confucianism†.Therefore, the major purpose of this report is to briefly review of T. R. Reid’s book â€Å"Confucius Lives Next Door: What Leaving In The East Teaches Us About Living In the West† through concisely unfolding the experience of Reid’s family concerning the Confucian ethos. Moreover, the report would also reveal the influence of Confucian ethos within the modern Japanese culture and identify the lesson which might contribute to a better social experience within the Western culture (Reid 29-66). CONFUCIANISM AS PER REID’S EXPERIENCEThe perception of ‘Confucianism’ can be duly considered as one of the widely accepted religions in the East Asian region. The concept can be termed as a religious belief which tends to incorporate adequate measures of ethical and philosophical method that has been cultivated by the teaching of the past Chinese sage ‘Confucius’. At the time when various religions seek to merge the gap between God and human being, the aspect of â€Å"Confucianism† tends to find the actual path of accomplishing peace and coherence.According to the observation of Reid, the fundamental principles of â€Å"Confucianism† generally involve humanism and broadly incorporate the principles concerning that human belief and perceptions are teachable as well as improvable by emphasizing different communal endeavors. In this regard, the continuous practice of self-cultivating and self-creat ing plays a decisive part for each individual to improve his/her innate capability.The beliefs and thoughts within the facet of â€Å"Confucianism† significantly focus on the refinement of individual virtue and maintenance of human ethical conducts. According to Reid, a few of the major â€Å"Confucianism† ethos and practices involve ‘Ren’, ‘yi’ and ‘li’ which represents the concept of ‘altruism’ along with clear depiction of the humanness for other individuals (Reid 29-66). THE INFLUENCE OF CONFUCIANISM IN THE JAPANESE CULTUREIn relation to the observation made by Reid, the concept of â€Å"Confucianism† is often observed as one of the major Chinese religions alongside Taoism as well as Buddhism. The religion has been emerged in the Japanese culture during the period of 285 AD. A few of the major principles of this religion such as humanity, morality, trustworthiness along with the consideration of developing an individual have been widely witnessed to provide significant influence within the Japanese culture (Reid 67-90).The principles and beliefs within the facet of â€Å"Confucianism† had played an imperative part particularly for Japan which eventually strengthened its political philosophies as well as ethical code of conducts by a considerable level. In relation to the political phenomenon, the notion of â€Å"Confucianism† had played an essential role for the Japanese culture in terms of developing morality along with increasing individual potentials of achieving their desired goals and objectives.Moreover, the religion had also been widely observed to create significant loyalty among the Japanese communities through increasing the amount of self-awareness and humanness while dealing with other individuals. The principles and policies underneath â€Å"Confucianism† play a new role in addressing modern philosophy to religion, humanities, science as well as aspec ts of social science within a huge figure of Japanese individuals.Moreover, the principle of continuous cultivation and improvement of individual ethos and practices have further been observed to increase consistency along with finding developed authentic path to gain potential knowledge of development. In this context, it has been firmly identified that the insertion of â€Å"Confucianism† within the Japanese culture not only strengthened the innate capability, but it also enabled to gain individual growth in terms of building adequate measure of consistency along with ethical code of conducts (Reid 67-90).Moreover, Reid had mentioned various aspects that significantly influenced the development of Japanese culture in terms of advancing its values at large. In this regard, the book which published by Reid had clearly depicted certain significant aspects like honesty, self-acceptance, rationality along with self-control and diplomacy among others that can be associated within the principles of â€Å"Confucianism† in the Japanese culture (Reid 91-126). LESSONS CAN BE TAKEN FROM THE CONFUCIAN/JAPANESE EXPERIENCEAccording to the book of ‘Confucius Lives Next Door: What Leaving In The East Teaches Us About Living In the West’, it has been apparently observed that the philosophies, principles and ethical practices within the sphere of â€Å"Confucianism† religion can significantly empower any individual to develop his/her innate power and capability at large. Reid had clearly mentioned various aspects as well as principles in the â€Å"Confucianism religion† which had authentically supported an individual to cultivate his/her level of consistency along with ethical practices.Furthermore, the beliefs of self-cultivating and self-creating aspects within the respective religion can also been considered as few of the major aspects for individual development. Therefore, it can be identified from the overall observation of Reidâ⠂¬â„¢s experience and realistic implications of Japanese culture that the development of individual ethos and self-cultivating of individual moral can play an indispensable part towards making an individual to achieve its desired goals.Furthermore, the compliance with the primary principles and the beliefs of â€Å"Confucianism† can support every individual to strengthen his/her innate capability which can further provide adequate support towards developing the Western culture by a certain degree. With reference to the Reid’s observation, it has been identified that the beliefs and principles within the Confucian religion are generally focused on improving the amount of humanity, morality and trustworthiness amid the individuals.Contextually, Reid demonstrated that the philosophical principles linked with â€Å"Confucianism† had provided adequate support to the Japanese culture in terms of enhancing innate capability and identifying the actual way of cultivating individual moral. Thus, it can be concluded that the idea concerning â€Å"Confucianism† possesses every potential towards developing society as well as culture by a greater level.