Engineers Need to Know About Economics

Title of presentation Engineering students should learn economics. I chose this topic because it related directly to my audience whom are mostly engineering students. Audience Knowledge level of audience My audience and I will graduated in a few years and the topic that I will deliver closely linked to my audience. Every student should aware about their challenges that they will face in the future. I hope the speech that I will convey could give some basic preparation in the future especially in managing their wealth and for preparation to start a business.How I plan to gain the audience’s attention I would like to start the presentation by sharing the statistic of bankruptcy in Malaysia due to poor managing the wealth. Mostly, the fresh graduates encounter this problem because they want to have luxury car and home at young age. Presentation 1) Introduction Purpose and importance of this topic To persuade my audience especially engineering students that they should prepare the mselves with economic skills because they need both to become good engineer. Great ideas of engineering but do not have money to implement is a failure.How the topic relevant to the audience In the modern world of today filled with the latest technology one can ever dream of, competing with others to have a good qualification in education is not an unusual phenomena. Having just engineering based knowledge is not enough to become a good engineer. It is because money is one of important factor in completing a project. Furthermore, fresh graduates also need to manage their wealth well since a lot of graduates facing problem because lack of information about the loans that they have made. Thesis statement:Engineers students should prepared themselves with economic empowerment so that they could manage their wealth, help them in starting their own business or during managerial period. Main points: * Economics is important in helping fresh graduates to manage their money well. * To prepa re engineers before they get promotion as a manager. * Engineering graduates need good economics skills to start their own business. Establish credibility In this semester, I am taking Engineering Economics & Entrepreneurship course. This course were related to this topic.I also have read and researched that engineers need more than engineering based knowledge to a job in today’s world. Apart from that, many of my seniors, acquaintances have shared their experience that having a good managing money for ourselves or for company is important for working in comfort. 2) Body Organisational pattern I will use problem-cause- solution order as my organizational pattern for this presentation. Many graduates faced financial problems such as loans from bank and after that I will shared the solution to the audience.Supporting ideas for each main point. * Economics is important in helping fresh graduates manage their money well. * Of more than 1. 7 Million bankrupts in Malaysia,  there are more than 90,000 civil servants of the Malaysian government that are made bankrupt  just because they failed to pay on their car loans or being a guarantor to one. * Fresh graduates should be equipped with economics so that they know where to invest their money and helping them in making decision during making loans to buy a car or house. To prepare engineers before they get promotion as a manager. * Manage cash flow well is one of the important duty of a manager. * To become a good manager of company, engineering graduates need both engineering and business skills to avoid them from be tricked. * Engineering graduates need good economics and business skills to start their own company. * Engineering graduates need both engineering specialties and good managing the money to have a competent business. * The number of unemployed persons in this country rose to around 402,300 in July from 388,500 in June.If engineering graduates were thought how to make money from the engineering skills that they already learnt, they will have confident to start their own company and directly will decrease the number of unemployment. Transition from one point to next point I will ensure that there is coherent transition from one main point to the next main point by mentioning the order of the main points at the beginning of the presentation. In addition, to enhance the understanding about the topic, I will use linkers in my presentation such as â€Å"furthermore†, â€Å"in addition†, and â€Å"on top of that†.Summaries each point I will repeat the problem that fresh graduate will face in the future and the solutions that could help them. By doing that, audience could remember the main issue in each point. The audience should remember that managing wealth is important to live happily in future. 3) Conclusion Summaries of entire presentation I will summaries the entire presentation by recalled my audience with all the main points that I already presented. Every problem and solutions will be repeated so that my audience will remember what my speech is all about until the end of the speech.I will show great some entrepreneurs that have both specialties in engineering and business. Describe on reiterate the purpose and importance of the whole presentation to relate to your audience. I will reiterate this presentation to my audience by explaining to them that there is very important for us to start changing the myths that the knowledge that were thought in university right know are enough. It is because everyone including engineering student should well prepared themselves with basic economic skills. Q&A sessionQuestions that I anticipate from the audience * What type of knowledge that student should prepared? * What type of challenges that students will face in the future? Practice session How did I practice my speech? * I practice my speech mostly in my room roughly about 10 times. Sometimes I also practice in front my friends. Area o f my speech needed improvement * I need improvement in delivery especially in pronunciation. Time limit Without consider the environmental effect that I will have during the presentation, from the practices, I managed to stay within the time limit.

Internship Argumentation

Faith Rivers Dr. Gul Celkan English 1101 October 22, 2012 Internship Argumentation Internships are opportunities that many students take before graduating from college. Whether paid or unpaid, they’re beneficial to students, nonetheless. They provide experience that can’t be learned elsewhere, and also gives them an edge in comparison to students that don’t take the opportunity. Of course, internships can have their downfalls in which they may not be taken as seriously as a ‘real world’ job but the pros that internships offer outweigh the cons.As I’m naturally a clumsy person, I would feel much more content knowing that when I go to the hospital, skilled physicians are treating me. I wouldn’t feel too safe if I knew that the doctor treating me was straight out of college, and had no experience under his belt. I would question the care that I’m under. Internships are another way for students to gain priceless experience rather tha n learning only from a textbook. These students are able to work in the job market, and put their skills to use. In good timing of course! They also have the chance to watch and learn from experienced personnel.Another advantage to internships is the contacts that they make while there. They’re able to branch out under these facilities, which provide them with a network of contacts to rely on. Having the note, ‘intern at ‘x’ company’ sticks out like a green checkmark on their resume as companies appreciate this when looking at a graduates resume. It immediately makes them more competitive in the job market, and has more significance to a company. Companies know that these graduates have had similar work, and experience that they can put to good use in the company’s facility as well.Graduates are also generally prepared for the work force. These earlier interns know what they’re getting into when they’re applying for these jobs an d they’re prepared. This is useful for the organizations that they’re applying to because the companies can be assured that they’ve had some sort of training in the field before. Confidence is key! This is a popular saying and needs to be applied in this scenario. Internships provide a safety net for graduates in multiple ways. The graduates can rest assured that they have an understanding of what they’re doing, and how to apply that knowledge in the job market.It’s common that most companies hire back their interns, which is beneficial to both sides of the party. It’s beneficial to the companies because the employees have had the chance to meet the intern and work alongside them. In the same way, it’s favorable to the graduate because they’ve been able to put their knowledge to use, and have had the opportunity to work in that respected facility and get an idea of what it’s like. Despite all of the advantages that inter nships offer, the downside is that if a student takes an unpaid internship, then the student won’t find any motivation towards it.In most jobs, people work hard to keep their jobs in order to receive the reward: their paycheck. With an internship, students will just look at it as a volunteer activity and not fully appreciate it or the knowledge that it provides. The internship would just be another thing to check off of the list. Also, interns won’t receive the regular training in that job. Since companies know that the student is only interning for a select amount of time, companies won’t train as thoroughly.Additionally, the students won’t get the same work as that of a regular employee. The companies will figure that since the students are still in school and only interning, then the students won’t grasp the process of everything or won’t do it correctly. There are many opinions on the advantages and disadvantages of internships, but look ing at the facts, it’s evident that internships are extremely beneficial to students. Companies realize this as well when looking at graduates’ resumes, because these past interns are eye-catching to companies.Internships also show companies that these grads have potential working in their facility. The past interns know what they’re getting into and are knowledgeable and prepared. Comparing a student’s resume with one that did an internship compared to that of one that didn’t, the company would have more interest in the student that was an intern before. Internships provide students experience that can’t be learned from a textbook or elsewhere! Dent, Ashley. â€Å"Internship Argumentation Essay. â€Å" Macon State College. Warner Robins, GA. 2012

Marketing plan (simple example) Essay

1.0 EXECUTIVE SUMMARY This marketing plan consists of the whole planning for launching our new product which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan, we provide the information included the company description, strategic focus and plan, SWOT analysis, industry analysis, competitor analysis, consumer analysis, product-market focus, marketing program as well as marketing budget planning. In the end of this marketing plan, we provide a few pictures of our new products as the appendices. 2.0 COMPANY DESCRIPTION Safi was founded in 2011 started to lead the Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that conform to Syarak requirements and certified HALAL by a stringent independent body – JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gluten-free. Safi is manufactured in ISO and â€Å"Good Manufacturing Practice† (GMP) certified production facilities. Safi endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, Safi are manufactured 100% in factories located in Malaysia. All Safi’s products conform to international standards, including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, the British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA). Safi had succeeded in marketing their products include skin care and personal care such as toothpaste and fragrance. The latest one is Safi Shayla which targeted to female consumer who are wearing scarves. 3.0 STRATEGIC FOCUS AND PLAN 3.1 – MISSION A leading brand of Wipro Unza (Malaysia) Sdn. Bhd. No. 1 Halal Brand in Malaysia Specific focus on the Malay/Muslim consumers 3.2 – GOALS Long Term To be the leading halal skin care product in Malaysia To be the best halal skin care product To further penetrate halal skin care product both in local and global term Short Term To strengthen and enhance brand identity as well as brand awareness to achieve brand loyalty among customers ï‚ · To utilize every possible medium of mass media in advertising activities to reach awide range of audience ï‚ · To exceed sales expectation and sustain a greater growth yearly 3.3 – CORE COMPETENCY AND SUSTAINABLE COMPETITIVE ADVANTAGE The strategy for Safi is appeal to a target group who are looking for Halal personalcare products, and give them the best their money can buy in terms of an overall brand experience. Safi also is the market leader in Halal personal care market who’s targeting of Malay/Muslim consumer. Therefore, it depends to Safi to set the benchmark of innovation and market expansion. 4.0 SITUATION ANALYSIS 4.1 – SWOT ANALYSIS STRENGTH The first halal skin product in Malaysia 100% natural ingredients Affordable WEAKNESSES Small capital compared to the competitors Less consumer awareness and consumer adoption towards other products such as personal care (shampoo, deodorant and toothpaste) OPPORTUNITIES Emerging market in Halal cosmetics High growth market Beauty concern lifestyle THREATS A lot of competitors who offered almost the same function for each product The competitor’s price which is too high compare to Safi’s products which lead to perceived quality and product comparison 4.2 – INDUSTRY ANALYSIS: TRENDS IN SKIN CARE AND PERSONAL CARE PRODUCTS IN MALE MARKET According to Barker (2013), the worldwide skin care market grew from $1577.8 million in 2007 to 2737.4 million in 2012. The market is being driven by consumers in the Asia-Pacific region, which accounted as much as $1623. 1 million in 2012. Overall the industry has more than double in size since 2007. This gives the opportunity to Safi in to enter the men’s market. Tyrimou (2014) report that the sun care collection has an average growth of 15% over past five years. This will give opportunities to Safi in producing products for sun care since the average growth is quite high for the past five years. According to Sarah (2009), the vitamins in camel’s milk is higher compare to goat milks. In contrast, goat’s milk contains higher calcium in its component. Therefore, Safi take this opportunity to enter the market by producing skin care for male consumers by offering the camel’s milk based skin care products. 4.3 – COMPETITORS IN THE INDUSTRY 4.3.1 Garnier Garnier is a mass market cosmetics brand of L’Orà ©al that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L’Orà ©al in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair colour. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote up-cycling of product containers and the introduction of biodegradable products. Market Share: 26% Strength: Wide range of product brand Product Range: UltraLift Pro, Retinol, Pure Active, Vital Restore and others Price: RM6.00 – RM20.00 Unit of sales: Per bottles Positioning: Garnier offers a wide range of product for skin care customers Advertising Campaign: Television commercials and promotions 4.3.2 Clean & Clear Clean & Clear is a line of dermatology products owned by Johnson & Johnson. The brand was originally developed by Revlon as a line of sensitive skin personal care items in 1957. The â€Å"Clean & Clear† name was based on products that contained no fragrance or dyes, and left no residue after rinsing. In 1991, Revlon sold Clean & Clear to Johnson & Johnson. Their primary focus is on skincare for young women, but has extended their range to include products treating a wider range of conditions, recently launching a line of products â€Å"SOFT† focused on facial moisturizing. Clean & Clear is currently available in 46 countries. Market Share: 8% Strength: Wide range of product brand Product Range: Deep Action, Active Clear, Clear Fairness and others Price: RM6.00 – RM20.00 Unit of sales: Per bottles Positioning: Clean & Clear offers a wide range of product, especially for young adults Advertising Campaign: Television commercials and promotions 4.3.3 L’Oreal The L’Oreal Group is the world’s largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine,France, it has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care,the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. Market Share: 19% Strength: Wide range of product brand Product Range: L’Oreal Paris, L’Oreal Luxe and others Price: RM6.00 – RM20.00 Unit of sales: Per bottles Positioning: L’Oreal offers a wide range of product for female consumers Advertising Campaign: Television commercials and promotions 4.4 – CUSTOMER ANALYSIS According to Bryant (2013), more men are participating in a skin care regime. A new report on the male grooming sector from Mintel reveals that some 58% of men aged 18-24 and 63% of those 25-34 report that they use a facial moisturizing product. This is in stark contrast to the 32% of those aged 55-64 and 29% of men over 65 from other age demographics claiming to do the same thing. When it comes to personal care products, men are nothing if they’re not loyal. More than half of all men (52%) say they tend to stick to the same brands of toiletries and grooming products. In addition, 34% of men like to smell their personal care products before buying them and 20% favour 2-in-1 products to save time. Multi functionality and proof of high efficacy should be key, as these would tend to be the main characteristics that men expect from a product (Euromonitor, 2012). In another study shows that, in terms of product offerings, many companies are moving beyond basic skin care and shaving with products segmented by skin type, such as sensitive skin, anti-acne and anti aging (Kanlian, 2006). Euromonitor (2012) report that one common factor that defines category dynamics, however, is the fact that men, either urged by employment instability or greater media impetus or another, are finding the activity of looking after their appearance and adopting a beauty routine ever more appealing. This has coincided with the release of numerous new products at different price points, from male-targeted shampoos, to men’s specific eye treatments and even Blemish Balm creams and concealers, inspired from the female market. 5.0 PRODUCT-MARKET FOCUS 5.1 – Marketing and Product Objectives Our marketing objective is to successfully reach men consumer who is really concerned about their appearance or well known as metrosexual. Therefore, we applied marketing strategies as much as we can in order to achieve our objectives. Our strategies are as follows: Advertising through media such as television and radio. Advertising through website and social network such as create a page in Facebook and through Instagram. Hire Izzue Islam as the ambassador for our Safi For Men. Offer with low price at the beginning and later will increase the price as well as the demand is increasing. Bundle promotion such as buy Safi For Men, get a free Shick razor. On the other hand, our product objective is to close the gap exist between products offered to the market. By entering to male market in skin care segmentation, plus a new product development which is camel’s milk based products, we are hoping to increase our sales and larger market coverage as the Halal products offered. Safi For Men offered products that can handle such oily face, whitening, moisturizing as well as acne problem. 5.2 – Target Market Our target market is men consumer ages between 18 to 35 years old. As the best study shows that men who are concerned more about their appearance are those who are between this age. 5.3 – Customer Value Proposition Halal products for those who are concern of using halal products. 5.4 – Point of Difference Our new products, Safi For Men is a totally new product development, whereas we are using camel’s milk as the based for this product offered. Camel’s milk provides Vitamin A, B and E which is good for skin care. 6.0 MARKETING PROGRAM 6.1 – Product Strategy Product line Safi For Men offered camel’s milk based products in the form of solid soap, and facial wash 2-in-1 which is facial wash+toner. Unique Product Quality Camel’s milk provides Vitamin A, B, C, and E. Research shows that camel’s milk contains more vitamin A and E compared to cow’s milk. Vitamin A is an effective treatment towards the skin problem such as acne and psoriasis. Vitamin B provide warmth and circulates the skin and promote the immune function of the tissues which is something tired or overwhelmed skin finds difficult to maintain. Vitamin C can whiten the skin and protect from Ultra Violet rays. Meanwhile, Vitamin E provides hydrates skin, leaving it smooth and moisturized. 6.2 – Price Strategy For 40g products may costs around RM 15.00. The price might be higher than other facial wash in an existing market, but there is a significant difference in term of the effectiveness and the cost of manufacturing is a little bit higher due to import camels’ milk from foreign countries, such as Egypt. 6.3 – Promotion Strategy For ambassador, we are hiring local actor Izzue Islam. The reason is he owns the fair skin and we found that by using celebrities, it is much easier to  reach consumers. The significant advantage is whenever we are organizing events to reach the consumers; the involvement of them is relatively high. Other than that, we are using Cents-Off Coupons which customers can get for every RM 50.00 and above in a single receipt. This will attract them to make a purchase. 6.4 – Distribution Strategy SAFI distributed the products to the hypermarket and all convenient stores such as Giant, Tesco and Mydin. Other than that, consumers may also buy through online such as priceme.com. REFERENCES Barker, C. (2013). Euromonitor Analyst Identifies Key Male Skin Care Trends retrieved from http://www.cosmeticsdesign-asia.com Bryant, S. (2013). More Men Adopting Skin Care Habits retrieved from http://www.ad-ology.com Euromonitor International (2012). Men’s Changing Beauty Habits retrieved from http://blog.euromonitor.com Kanlian, S. (2006). Courting The Male Consumer retrieved from http://www.beautypackaging.com/ Sarah, M. (2009). Comparison of Camel, Cow, Goat and Buffalo Milk retrieved from http://www.sarahmelamed.com Tyrimou, N. (2014). Beauty Innovation Round-Up April 2014 retrieved from http://www.portal.euromonitor.com

Forumwk7_research Assignment Example | Topics and Well Written Essays - 250 words

Forumwk7_research - Assignment Example However, the middle steps in formulating a hypothesis about the research question, deciding on the best way to present the findings, and the use of scholarly sources to authenticate the argument were a bit problematic. For example, in formulating the hypothesis, measurable goals were required in portraying the effectiveness of the research approach as measured against the research question. It was a bit problematic to formulate a hypothesis that could be measured considering my research question, which implied having both dependent and independent variables well illustrated in the formulated hypothesis. As Garbato explains, it is problematic to narrow down on issues to have a measurable hypothesis, and settling on the best way to present such findings. To achieve this end required more efforts and revisions.2 In the remainder of my degree, I need to carefully and intensively study research methods to understand how one can narrow down topics easily, and understand the best way to settle on a research topic based on scholarly evidence to support one’s arguments. Moreover, I will need more practice in writing research papers to perfect each of the above steps in ensuring a better understanding of the necessary steps in research

Employment Law for Business Today and Tomorrow Research Paper

Employment Law for Business Today and Tomorrow - Research Paper Example The employment laws came into being as a result of the untiring struggle of laborers for the better working conditions, wages and their right to raise through trade unions and to present a charter of demands to the management when due. In order to strike a balance between the employers and the employees, the positive role of the trade union cannot be ignored. It is a matter of fact that without the cordial relationship between the employees and the employers, running the affairs of an organization smoothly is a big question mark (Deakin & Morris, 2005). The infrastructure of employment law around the globe is more or less the same in terms of rights and obligations of the employees and the employers. The rights and obligations of the employees and the employers are implemented through a contract of employment (Deakin & Morris, 2005). ...In many countries of the world, minimum wages of the employees are determined by their respective governments. We may cite here the example of Sweden where minimum wages are negotiated by the Collective Bargaining Agent on behalf of the employees with the management, keeping in mind the profitability of the organization/other factors. The CBA strives hard for a better deal for the benefits of workers (Deakin & Morris, 2005). Here we can mention the minimum wage laws that were introduced in different countries seriatim: USA (1938); Brazil (1940);Â  India (1948); France (1950) and last but not the least, UK (1998). Today 18 out of 25 members are part of the European Union where minimum wages for the workers are in vogue (Deakin & Morris, 2005). While looking back at the era of the Industrial Revolution, we observe that at that time workers were forced to work approximately up to 14 hours or even longer. Along with adult employment, children employment was also common with drastic features. In England, children had to work 8 hours a day in the textile factories. The Factory Act of 1802 and subsequent acts addressed the issues rela ted to children employment and the minimum working hours of an employee. According to the said act, the racial and sexual discrimination is unacceptable and considered illegal (Selwyn, 2008). The subsequent employment act, which came to surface in 1938, set a maximum of 44 hours and later on 40 hours a week. Even the immigrant workers are benefited from the mentioned act. There are areas where this act is not implemented. For instance, in the agricultural field, working hours can be spanned to 72 hours a week in the harvesting season.

Certificate 4 assessment and Training Assignment

Certificate 4 assessment and Training - Assignment Example units to be addressed include; approaches to risk management, challenges in risk management, administration of risk management, and countering challenges in risk management. In order to ensure success and efficiency in the learning process, one should be keen in addressing all key issues. The need for adopting the best performance criteria cannot be emphasized. In executing the learning processes, the delivery units should be efficiently sequenced, to ensure that learning is relevant, effective and logical. This should be efficiently administered in collaboration with the clients, so as to ensure match between the learning needs and the content being delivered. In order to ensure success in delivery of the units, the instructor is bound to keep in touch with the learner, so as to ensure relevance, effectiveness and logic of the units being delivered (Chan, 2009). Important to note is that the characteristics of the target group should be identified and considered in the delivery process, which will facilitate identification of the language, numeracy and literacy requirements of the program. By so doing, consistency and sequence will be maintained in the learning process, thus enhancing effectiveness. There will be every need to agree and clarify the purpose of the program, in order for the training program to meet the need of the different stakeholders. The key stakeholders of concern include the mentors/coaches, learners, work organizations, and facilitators/trainers. Consistency and logic in delivering the units will be attained by developing the appropriate skills for each specific group of learners. The mentors or facilitators will have to improve the numeracy and literacy skills of the learners (Chan, 2009). A key issue of concern in delivery of the units includes the breakdown of the learners’ needs. It will be mandatory to breakdown the jobs and roles into manageable component parts. Intensive job analysis will be undertaken, so as to identify the

Commercial real estate- Manhattan Coursework Example | Topics and Well Written Essays - 1750 words

Commercial real estate- Manhattan - Coursework Example Downtown experiences the most rapid growth, followed by Midtown, and finally Uptown (Wheatonm et al., 2009). In addition, Manhattan has the largest and broadest set-up of business improvement districts (BIDS) in New York (Rudder Property, 2013). They are actually considered one of the key drivers for economic revitalization in the commercial property development. We cannot objectively describe the economic drives of Manhattan without considering the commercial real estate of the County (Wheatonm et al., 2009). Other factors are equally important, especially the overwhelming workforce industry, but this particular sector economically overshadows them in many aspects. To put it, the commercial real estate in Manhattan is undisputedly the worlds most stylish and costly real estate industry going the present statistics. In fact, it is the home to the world’s most famous bridges, skyscrapers and parks. The One World Trade Centre, Chrysler Building, Empire State Building and the twin towers are all located in Manhattan (Carlyle, 2014). According to Forbes, the real estate worth of Manhattan as at 2013 exceeded three trillion US dollars (Brennah, 2013). In terms of office space, it is listed as the largest office market in the US (Rudder Property, 2013). Currently, Manhattan is the third most densely populated borough in New York County. With over 1,636,268 inhabitants. This is about a fifth of the population of the City, and 9% of the state (State and County QuickFacts, 2015). In land area, it is the smallest of the five boroughs. One of the reasons why most tall buildings are located in the area is because of the bedrock which underlies much of the borough (Moss & Qung, 2012). People have argued that it is perhaps the preferred locations for skyscrapers due to the unique nature of its bedrock from one town to the other (Wheaton et al., 2009 According to the information provided by the real estate firm Douglas Elliman, commercial real